Linguistic Strategies in English-Language Advertising: Mechanisms of Influence and Persuasion

Advertising is an integral part of mass media influencing our choices, worldviews, and behavior. It not only attracts attention but also encompasses cultural, social, and economic spheres. Linguistic-pragmatic techniques play a crucial role in shaping an attractive image of a product and influencing consumers in advertising texts. Gastronomic advertising employs linguistic strategies that evoke emotional and physiological reactions. English-language advertising is one of the most influential in the world, making its study essential for analyzing how verbal and non-verbal elements affect consumer choices.